Reach your potential clients for pennies!

Direct mail has recently been portrayed as a “waste of money” due to the rise of digital marketing platforms. It’s simply NOT TRUE.

Can We Be Direct?

Digital marketing platforms grew in popularity because of their ability to reach people while on the go, and their ability to target specific audiences with high levels of efficiency.
In 2022 when iOS 14.5 dropped (Apple’s update on privacy and security) the targeting capabilities of these platforms diminished to a point that digital marketing had never seen.
As a leader in the digital marketing industry, we were on the forefront of these changes. However, our clients didn’t feel the same pain that many other businesses felt because they had diversified marketing strategies that were designed to protect them from the chaos of big tech.
One of the channels we diversified with…

The effectiveness of Direct Mail:

Since you’re scoping out a Neuromarketing Agency 😉 There are some tools that can add even more value to your investment in direct mail.
What if you had the ability to see what your potential client was focusing on before you spent the money to print, mail, and sell these individuals?
Using our neuromarketing techniques and tools that were designed by MIT scientists we can accurately predict and visually demonstrate where your customers attention is focused.
We equip our expert graphic designers with this knowledge and feedback before we send your designs to print to ensure that you’re getting the most out of your marketing campaign.

Heat Map

Opacity Testing

Gaze Plot

Clarity/Balance Testing

“But what about targeting & tracking?”

With the introduction of iOS 14.5 a lot of the targeting and tracking capabilities of digital marketing vanished and will never return.
It’s true… pixels are powerful snippets of code for your website, funnels, and apps. This technology is not lost with direct mail. In fact, the technology for tracking direct mail is just as powerful.
Direct mail however is now fueled by massive amounts of customer data that wasn’t available pre-digital.
Wanna target boat owners in Cincinnati, OH? No problem.What about companies who sell nano technologies to hospitals? No problem.
Any audience you could possibly dream of is possible with direct mail. And, it’s all trackable using modern technology so you can monitor the effectiveness of your campaigns in real time.
Let our highly trained team of creatives, neuromarketers, and copywriters design an unforgettable marketing campaign for you.

FAQ's

Expand your online presence! To direct consumers to your website or other online channels, include QR codes, special URLs, or references on social media in your direct mail. This makes the switch from traditional mail to your online presence perfectly.

Yes, There’s still power in direct mail. It makes an impression, breaks through the digital clutter, and enables focused advertising. It’s a great combination to try with digital marketing.

Schedule a call with our team today to begin the journey of giving your website the attention and care it truly deserves!

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