The Boutique Lawyer needed help updating existing email templates to the new brand and update call to actions in email flows.

  • This includes:
    • Receiving brand assets from the Client to use in the design of the email templates
    • Organizing the branded material into categories of use case
    • Reviewing existing copy and analyzing current open and click rates
    • Updating weak copy to help convert to click
    • Design on-brand email flows for a stylish brand
    • Client approval
      • When we have designed all of the templates, we send them to the client for review before implementation. We rework based on suggestions before launch.


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