Alex is coming at you solo today to share his biggest life lesson as a neuro marketer. It happened with his very first neuro marketing client. He was confident he could help his client and ended up generating $2million in 3 days off of $50k in ad spend. Alex had hit it out of the park and was on cloud nine. Until he got a text that there was a problem. It turns out Alex had done too well. He sold more inventory than was available. Customers’ money had to be returned and the company’s reputation took a big hit.
Not only did Alex not get paid, but he worked for free the next three months to help turn the company’s reputation back around. It taught him a valuable lesson, though, a lesson he credits with generating $60 million in 2021 for his clients. He learned to ask better questions. Now he requires all new clients to go through a two-day deep dive. He makes sure he has all the data he could possibly need before he starts making any decisions.
What You’ll Learn:
- How Alex got into marketing.
- How to ask better questions.
- What one quality every entrepreneur has.
- What Alex’s two-day deep dive consists of.
“Great businesses are focused on creating an amazing experience for their customers.” – Alex
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