Alex brings in Hidden Falls Media’s Director of Business Development, Phil Leisure, to share what he knows. In the last episode, we talked about the importance of setting a plan. Last year brought failure for countless businesses, and it’s because they didn’t have a comprehensive marketing plan. Marketing isn’t sales, it’s just a means of getting to the sales process. Phil says with so many different avenues of marketing, it’s foolish to focus on just one.
Phil reminds us to take a look at how clients are finding you, how you are using different marketing avenues, and in what combinations. Is your brand creating a wow experience? Do you even have a brand? People will buy a product once, but they’ll stay engaged with a brand. It can be exhausting always trying to introduce a new product to keep people engaged with you. Build your brand, build the experience, build your sales.
What You’ll Learn:
- Where most holes in marketing plans are found.
- How to move from marketing to sales.
- How to analyze your customers’ sales journey.
- How to utilize the back side of the funnel.
Favorite Quote:
“In today’s world, nobody doesn’t know they’re being sold to.” -Phil Leisure
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