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Alex Vonderhaar
0 comments March 20, 2023

Ep 14: How I lost $2M in 48 Hours

Alex is coming at you solo today to share his biggest life lesson as a neuro marketer.  It happened with his very first neuro marketing client.  He was confident he could help his client and ended up generating $2million in 3 days off of $50k in ad spend.  Alex had hit it out of the park and was on cloud nine.  Until he got a text that there was a problem.  It turns out Alex had done too well. He sold more inventory than was available.  Customers’ money had to be returned and the company’s reputation took a big hit.

Not only did Alex not get paid, but he worked for free the next three months to help turn the company’s reputation back around.  It taught him a valuable lesson, though, a lesson he credits with generating $60 million in 2021 for his clients.  He learned to ask better questions.  Now he requires all new clients to go through a two-day deep dive.  He makes sure he has all the data he could possibly need before he starts making any decisions.

What You’ll Learn:

  • How Alex got into marketing.
  • How to ask better questions.
  • What one quality every entrepreneur has.
  • What Alex’s two-day deep dive consists of.

Favorite Quote:

“Great businesses are focused on creating an amazing experience for their customers.” – Alex

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Alex Vonderhaar

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